The Chainsmokers & Coldplay - Something Just Like This (official Lyric video)

the official lyric video of The Chainsmokers & Coldplay's collab hit 'Something Just Tike This' 

Impossible Brief were given the chance to produce the lyric video for the chart-topping collaboration between Coldplay & The Chainsmokers. Having only been given one afternoon to come up with an idea and then 8 days to deliver the final video, we had to come up with a conservative idea that could be executed elegantly as well as being visually stimulating and capturing the childlike naivety of the song. Basing the character as an extrapolation from the artwork we made, we created a series of animated plates based around space and the power of a child's imagination. We drew inspiration from the drawings of young children we found on the internet and brought them to life for the final music video. The video was so well loved by Coldplay that Chris Martin refused to make a regular music video as he felt the lyric video had already captured the song's essence perfectly!

Client: The Chainsmokers & Coldplay

Services: Art Direction, Video, Animation

Year: 2017


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