Clout gang
BRIEF
Create and launch a collective of the biggest influencers in the 16-23 demographic. The 'Clout Gang'
Idea
Put across the aesthetic of an in-your-face crew that refused to compromise.
DELIVERABLEs
Identity, a Brand Book, logos, Look-books - Basically all aspects of the creative of the brand roll-out.
Results
Sold-out merchandise pop-ups, a car in the Gumball 3000 in 2018, and countless brand deals. Basically all-out World Domination!
