clout gang photoshoot
part of the Clout Gang brand roll-out
While creating a brand identity for the social phenomenon Clout Gang, we flew out to LA to capture each member's persona in a hectic one-day shoot; we set out to capture some striking images to match the rough and grungy aesthetic we are creating as the brand is rolled out over the year. Photos were treated to look imperfect, saturated, and dirty to match the rest of the brand.
Client: Clout Gang
Services: Art Direction, Photography